This is hands down the best ketchup that I've ever had in my life. Simple ingredients-tomatoes, sugar, vinegar, salt, natural flavors. It's thicker than normal ketchup, and actually has a texture to it. Sweet, too. If you don't like sweet ketchup then you won't like this one. My dream is to find it in packets at restaurants someday. In a taste test we did last night with some homemade fries, Mutti beat the old favorite, Mato Mato.